Solving clients business problems with insightful storytelling

Strategy should solve a clearly defined problem, be built from an emotive insight, be culturally insightful and make the complicated simple

Forever inquisitive strategist with a background as a 360 Creative Director, often described as the ‘missing link between the strategy & creative departments’.  I blend established strategic methods with industry experience and a cheerful disposition, guiding and supporting both clients and agencies. I have worked with some of the biggest brands and agencies in the world across both B2C & B2B creating brand & creative strategies, pitch strategies & platforms, competitor analysis, creative briefs, research documents, thought pieces, range architecture, personas, workshops & script writing. All this and I still find time to have side hustles as a published author, journalist and a games tester.

Experiential event sampling
4.1M+ Gen Z focused mass-sampling strategic ‘attitude’ & event strategy for a UK Lynx deodorant product launch

Immersive influencer expereince
VIP Influencer European product launch event for Pokemon the Teal Mask Kitikami festival

Experiential brand events
Brand interaction & event stragey for the Beaver Town summer collaboration sessions

Global brand strategy & product architecture
Modernising the Davidoff brand for a new younger global audience

Experiential Event
Event& sampling strategy for Campo Viego

Brand Strategy
Creating a new brand purpose for global audiences