Forever inquisitive strategist with a background as a 360 Creative Director, often described as the ‘missing link between the strategy & creative departments’. I blend established strategic methods with industry experience and a cheerful disposition, guiding and supporting both clients and agencies. I have worked with some of the biggest brands and agencies in the world across both B2C & B2B creating brand & creative strategies, pitch strategies & platforms, competitor analysis, creative briefs, research documents, thought pieces, range architecture, personas, workshops & script writing. All this and I still find time to have side hustles as a published author, journalist and a games tester.
