Solving clients business problems with insightful storytelling

Strategy should solve a clearly defined problem, be built from an emotive insight, be culturally insightful and make the complicated simple 

Forever inquisitive strategist with a background as a 360 Creative Director, often described as the ‘missing link between the strategy & creative departments’.  I blend established strategic methods with industry experience and a cheerful disposition, guiding and supporting both clients and agencies. I have worked with some of the biggest brands and agencies in the world across both B2C & B2B creating brand & creative strategies, pitch strategies & platforms, competitor analysis, creative briefs, research documents, thought pieces, range architecture, personas, workshops & script writing. All this and I still find time to have side hustles as a published author, journalist and a games tester.

Experiential Sampling:
Being empathetic to Gen Z’s social anxieties to create a 4.1M mass sampling event with purpose for Lynx UK

Immersive Influencer expereince
Creating 101 unique Kitikami festival influencer moments to help launch Pokemon the Teal Mask

Experiential Brand Events
Creating meaningfull brand interactions for the Beaver Town summer collaboration sessions

Brand strategy & product architecture
Modernising the Davidoff brand for a new younger global audience

Experiential Event
Creating lasting emotional connections for the Campo Viego wine brand

Brand Strategy
Creating a new brand purpose for Fitbit for a global audience